Frusion
Candy Frusion Grapes
Food Packaging
SCOPE OF WORK:
+Packaging Design
+Art Direction
+Point of Purchase Design
+Brand Identity
+Illustration/Patterns
PROBLEM:
Consumers are looking for healthier snack options. Grapes, while popular, are often underutilized as a fun, guilt-free indulgence despite their natural sweetness and health benefits. There's an opportunity to make grapes more exciting and appealing, especially to families seeking nutritious alternatives to candy.
APPROACH:
The project introduces flavored grapes that taste like candy but are healthier, positioning them as a delicious, nutritious snack for both kids and adults. The focus is on making grapes an appealing, guilt-free indulgence.
PACKAGING FLATS
